It was a savage and unpleasant campaign. It divided a nation. It caused rows on Facebook. Even families were at odds with one another. Two opposing sides with such contrary views that they could not believe anyone of sound mind could vote for the other.
One side represented the Establishment in the eyes of many. It stood for much of what had gone before, although with a newer look. This side, overwhelmingly, had the support of business, was the recommendation of the economic experts, political experts, historians, and the allies and supporting nations around the world.
One side represented a Challenge to the establishment, and protest against what the Establishment stood for. This side prided itself on challenging the political correctness of the Establishment in order to push a more right wing agenda. It blamed immigrants for all the ills of society. It stirred up the working poor and convinced them that in the Challenger was the help they needed, that the multi-millionaire business man would help them, and suddenly they would find themselves enriched.
The working poor looked on as the liberal elite told them to vote for the status quo of the Establishment, as expert after expert warned them against the Challenger. They were scolded by the middle class and told to be sensible. They felt they wanted to protest. They felt that the Challenger, a passionate and irascible orator with shocking hair, spoke for them, the ignored majority. Silently, they purposed to vote for the Challenger, to reject the Establishment, to ignore all the advice and warnings, and to listen to those who knew that the outsider and foreigner was to blame for their ills.
Few admitted they were going to vote for the Challenger, and when the polls were close, they were still wrong. The far right rejoiced and became even bolder in their racism. Immigrants began to be abused much more frequently, and with increasing violence. The Challenger stood firm, and promised to lead the nation and deliver it from neo-liberalism, into a new restoration of its former glory, to return the nation back to its citizens. The Establishment was seen as responsible for all manner of evils, from liberal social laws, to sending soldiers to die in meaningless wars in the Middle East. Evangelical Christians, ignoring their founder's commands, piled in against the foreigner, and joined the jingoism. Even Putin of Russia seemed to favour the Challenger, which ought to have warned everyone that had not the best of the nation in view.
At last came the day of decision. The Challenger's voters turned out in force, determined to voice their protest. The Establishment voters felt sure they would win, and some stayed away, particularly the younger voters.
As polls came the disaster unfolded. Financial markets shuddered, the nations of the world shook their heads in disbelief, and the triumphant Challengers took to the airwaves. Racist groups were emboldened and the centre, centre-right, centre-left, and liberal left felt disenfranchised. It was going to be a long and difficult path.
In June, the United Kingdom became Little England.
In November, the United States became Lesser America.